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            互聯網+全域旅游,如何助力鄉村振興

            發布時間:2018-05-30 瀏覽次數:909 發布者:本站編輯

            2018年2月4日公布的中央一號文件,即《中共中央國務院關于實施鄉村振興戰略的意見》,立足新時代“三農”發展新的歷史定位,對實施鄉村振興戰略做出了頂層設計。其中,直接提及“旅游”二字 6 次,關于旅游發展的成段論述 4 處、共300 余字。這是歷年中央一號文件中提及“旅游”內容最多、措施最實的一次,足見黨中央、國務院對旅游業在鄉村振興中的作用高度重視,并寄予了厚望。

            無數實踐證明,旅游業尤其是鄉村旅游,是推動鄉村振興的重要引擎,是實現鄉村振興的重要路徑,是發展鄉村振興的重要力量,鄉村旅游在以下幾個方面助力鄉村振興。

            1資源轉化,助力增加農民收入

            ?

            農村地區具有廣闊的土地資源,也有豐富的植被、河流湖泊和農產品資源,在農村大力開展鄉村旅游,可以將這些資源轉化成產品輸入市場,在市場中創造效益并提升農民的收入。

            ?

            例如中國最美鄉村——婺源,就將當地的油菜花資源和白墻青瓦的建筑資源轉化為觀賞性資源,吸引游客前來旅游。

            2環境治理,助力打造宜居生態

            隨著旅游業的發展,越來越多的城市居民到鄉村享受田園風光、品嘗田園美味,在這個過程中,生態環境的好壞將對游客的心情以及體驗產生很大的影響。

            ?

            因此,完善農村基礎設施、規范農村生活垃圾處理等事務也會被積極提上日程,最終達到優化農村生活環境、打造鄉村宜居生態的目的。

            3文化引領,助力農村全面進步

            ?

            農村美,在于文化美。悠久的傳說、傳奇的故事、獨特的民俗文化,造就了神秘而又悠久的農村文化氛圍。大力發展農村旅游業,在將一系列文化產品推入市場、吸引游客的同時,也將文化深刻地印在了村民的心中,讓他們生出對本村文化的自豪感。

            ?

            農村進步,在于文明進步。鄉村旅游業的發展、市場的競爭、與外來游客的交流等,會在一定程度上促進村民積極提高自身文化素質、知識修養,從而促進村民的全面提升,農村的全面進步。

            4人氣聚合,助力緩解人口流失

            鄉村旅游業的興起將促進在外打工的農村勞動力回鄉就業和創業,同時還會吸引一部分想要創業的城市青年、畢業大學生深入到鄉村旅游建設中,緩解農村的人口流失。

            ?

            另一方面,在外務工的農村勞動力回到家鄉就業或自主創業,也會在一定程度上減少空巢老人和留守兒童的數量,提升農村常住人口的幸福感。

            5方向創新,助力農村多元發展

            鄉村旅游為農村的發展提供了一個全新的方向和思路。本地特色產品的輸出、秀美風光的展示、特色餐飲的提供、住宿行業的發展,甚至是文化產品的衍生等,都會為農村居民提供收入,農村經濟不再單一地依靠第一產業,而是被一、二、三產業共同支撐。

            ?

            農村發展模式簡單的有“旅游+采摘”,例如一些草莓、葡萄采摘園,綜合性的有“旅游+采摘+住宿+餐飲+游樂”,例如一些農家樂、度假山莊等,這些模式都使得農村經濟結構變得多元。

            鄉村振興不能缺少鄉村旅游這個引擎和推動力,鄉村旅游的發展又離不開針對本地而進行的旅游規劃,八戒全域旅游產業研究院在打造和規劃鄉村旅游、促進鄉村振興戰略落地等方面做出了不懈努力。

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